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Research papers

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
September 22, 2016
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Citation

Lenne and Brown (2016a, September 22). Box clever. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/box-clever